Guohe Releases First-Ever Infographic on the Mobile Advertising Ecosystem in China

Guohe, China’s largest mobile ad mediation platform, has published the industry’s first infographic for the rapidly growing Chinese mobile advertising market. The company partnered with iResearch, a leading market research firm in China, to take a deep dive into a variety of data points derived from the first half of 2011.  Some of the interesting takeaways include …   Read More

1665 1
1665 1

Guohe, China’s largest mobile ad mediation platform, has published the industry’s first infographic for the rapidly growing Chinese mobile advertising market.

The company partnered with iResearch, a leading market research firm in China, to take a deep dive into a variety of data points derived from the first half of 2011.  Some of the interesting takeaways include the fact that iOS ad impressions outweigh Android by more than 16%, and that Apple in general receives 58% of all tracked impressions.  Also interesting is how dominant the iPad is in the Chinese tablet market — accounting for over 98% of total mobile ad impressions on tablet devices.

They’ve produced one of the more comprehensive infographics we’ve seen in a while, painting a rather interesting picture of the mobile advertising landscape in one of the more advanced mobile ecosystems in the world.  Enjoy . . .

In this article

1 comment

  1. Giff Gfroerer, i2SMS

    This article proves a point we have been making about iOS and Android. See chart above titled "Apple receives 58% ad impressions among "all device makers. People want to talk about how Android is taking over the Apple share around the country and becoming the dominant OS. What no one wants to talk about, and what this chart shows, is that iOS comes from only ONE manufacturer, and there are only 4 phones and less tablets sporting this OS. Android has tens of manufacturers and multiple multiple devices per manufacturer.

    This is the true magic Apple has done. This chart shows how dominant they really are. I am no iOS groupie, but I certainly can respect the dominant player and not find ways to overshadow their success.

    Giff

Comments are closed.