Click and collect has enjoyed rising popularity in the UK. And as more consumers want such services, more retailers have begun to offer them.
Data released in early 2014 form Econsultancy compared the uptake of click and collect services among internet users in the US and UK over the Christmas season. While both markets saw growth between 2012 and 2013, 45% of UK internet users said they had used such services last year compared with 20% of US internet users.
Details gleaned from eMarketer indicate that click and collect is also popular among both men and women, with 45% of females and 38% of males saying they used click and collect, according to a 2014 polling by YouGov for VoucherCodes.co.uk.
Click and collect aims to take the service closer to the customer and makes pickup more convenient.
Transport for London has been trialing click and collect services at various underground station car parks in London since 2013 in partnership with grocery retailer Asda. Tesco and Sainsbury started offering similar services this year as well and Waitrose may soon begin to do the same.
Not surprisingly, Amazon has partnered with new click and collect firm Doddle and has been running a pilot scheme at Milton Keynes’ railway station with further rollout to the South East expected to follow.
Growth Observed for Click and Collect in UK
Click and collect has enjoyed rising popularity in the UK. And as more consumers want such services, more retailers have begun to offer them.
Data released in early 2014 form Econsultancy compared the uptake of click and collect services among internet users in the US and UK over the Christmas season. While both markets saw growth between 2012 and 2013, 45% of UK internet users said they had used such services last year compared with 20% of US internet users.
Details gleaned from eMarketer indicate that click and collect is also popular among both men and women, with 45% of females and 38% of males saying they used click and collect, according to a 2014 polling by YouGov for VoucherCodes.co.uk.
Click and collect aims to take the service closer to the customer and makes pickup more convenient.
Transport for London has been trialing click and collect services at various underground station car parks in London since 2013 in partnership with grocery retailer Asda. Tesco and Sainsbury started offering similar services this year as well and Waitrose may soon begin to do the same.
Not surprisingly, Amazon has partnered with new click and collect firm Doddle and has been running a pilot scheme at Milton Keynes’ railway station with further rollout to the South East expected to follow.
