Recent reports are suggesting that although Facebook has (for the moment at least) “plateaued,” interest in Instagram is the highest it has ever been.
That may be why Growmobile, Perion’s social and mobile marketing division, just announced its support of Instagram advertising through its mobile user acquisition platform.
“Growmobile was one of the first Facebook Marketing Partners to receive early access to the new Instagram Ads API, enabling advertisers to run ad campaigns on one of the fastest-growing mobile traffic sources in the industry,” a company statement provided to MMW reads.
It’s the never-ending gravitation to the social media that’s rocking it at any given moment. In any event, Growmobile believes it’s definitely a step in the right direction for the company.
“The introduction of Instagram advertising enhances our social media advertising capabilities and our overall mobile advertising capabilities, extending our ability to provide unrivaled mobile advertising solutions for our clients,” said Shai Gottesdiener, General Manager of Growmobile. “As one of the first Facebook Marketing Partners to receive access to the Instagram Ads API, we have a unique opportunity to strengthen our position as a mobile advertising industry leader.”
The Instagram community now numbers more than 300 million users. And according to a recent eMarketer report, Instagram mobile ad revenues are expected to reach $2.81 billion in 2017.
Growmobile’s Instagram campaigns are available to customers in Germany, France, and the UK, with additional locations to follow