Group buying mega-site Groupon never ceases to amaze, as one of its latest mobile coupon deals has shattered records and turned even more focus to the power of mobile coupons.
In what’s nothing short of an amazing campaign, Groupon announced recently that a recent Groupon for a fast food restaurant in Hong Kong helped sell over 70,000 hamburgers in less than 72 hours — 40,000 of which were sold in the first 24 hours following the initial offer.
The restaurant is called “Triple O’s,” and the original offer was this: “spend $25 on food and drink and get another $25 for free.” The offer was facilitated almost completely via mobile redemption and was so successful that it now resides at the top of Groupon’s worldwide performance charts for “F&B Restaurant Coupons.” Results and PR like this definitely help the company as it ramps up to go public in the near future.