Groupon Partners with ShopSavvy to Push Hyper-Relevant Deals

Bringing hyper-relevant deals to ShopSavvy‘s ten million users is the underlying goal of a new partnership forged between ShopSavvy’s personal shopping companion service and the hugely popular daily deal site Groupon,which is now available in roughly 500 hundred distinct markets around the world.

ShopSavvy and Groupon will jointly deliver “unbeatable offers” in a highly personalized and even more highly localized fashion.

According to ShopSavvy’s announcement, local Groupon offers will be delivered through ShopSavvy’s Deals tab, a Twitter-like stream of offers, promotions and coupons.

ShopSavvy, a firm that knows and thing or two about delivering highly targeted offers and advertising to mobile shoppers based on location and user interest, believes the partnership will benefit mobile consumers by enhancing Groupon’s already well-known value.

ShopSavvy Deals leverages a shopper’s location, shopping history, wishlists, user ratings and social graph data to deliver “hyper relevant” offers. Initially, Groupon offers on the ShopSavvy Deals stream will be targeted by geography, with more specific targeting for individual users in the coming months. The Deals tab debuted on the iPhone in November and on Android last month.

“ShopSavvy plans to enhance Groupon’s value for our users by sending them only the deals we know they will be interested in, based on their shopping history, location and preferences,” said Alexander Muse, co-founder of ShopSavvy.

“We are pleased to be partnering with ShopSavvy, one of the leading mobile shopping platforms,” said Mihir Shah, VP of Mobile at Groupon. “This partnership brings exciting opportunities for mobile shoppers looking for offers relevant to their buying interests.”