Groupon, Foursquare May Partner for Mobile Deals

According to reports of a possible mobile heavyweight partnership, the irresistible force – Groupon – may soon team with the immovable object – Foursquare – for a new venture forged for the purpose offering new mobile deals and discounts. Based on the information provided from sources in-the-know, the rumored partnership is expected to result in …   Read More

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According to reports of a possible mobile heavyweight partnership, the irresistible force – Groupon – may soon team with the immovable object – Foursquare – for a new venture forged for the purpose offering new mobile deals and discounts.

Based on the information provided from sources in-the-know, the rumored partnership is expected to result in the establishment of Groupon deals targeted to Foursquare users’ check-ins. “Mobile app users who tell their friends that they’re in the vicinity of a venue offering a discount are obviously prime customers,” writes Liz Gannes of All Things Digital.

A partnership seemingly made in mobile heaven, a deal would likeky prove a win-win for both parties in addition to mobile users of the respective services. Beyond Foursquare gaining the benefit of working with a massive, well-capitalized mobile partner, Groupon gains from tapping into yet another platform that portends favorably for new customer acquisition.

Ironically, news of the possible partnership would be coming just days after Groupon announced plans to distribute its new Groupon Now! real time offers with Loopt, a major competitor to Foursquare.

Although neither Groupon or Foursquare is commenting on the burning rumors, multiple published reports indicate that Groupon CEO Andrew Mason has made more than a few visits of late to Foursquare’s New York headquarters.

Stay tuned…

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6 comments

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  3. Judy

    Foursquare could run their own deal site, own their own brand, keep the subscribers on their site, own the emails collected, keep the residual revenue associated with those subscribers and all the subsequent revenue that comes with it. Why would they migrate their audience base to Groupon? Go get deals from Reachlocal or Tippr and start your own deal business which you own. Thats what facebook did.

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  6. David Iwanow

    Logical partnership but in web 2.0 logical is not always the outcome, while both are awesome companies i'm not sure the Chicago vs New York mentality might slow the deal. Saying that both are independent so it's a smarter move as there is likely to be less conflicts of interest but Living Social is another likely partner as they are based much closer to FourSquare in DC.

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