GroupM, a leading media investment group, announced this week the launch of Motion Content Group (Motion) — a new global content investment and rights management company.
The objective? To meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.
Motion will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content.
It will also consolidate and diversify GroupM’s content investments and operations to-date, as well as utilize GroupM’s & WPP’s worldwide network of relationships and content expertise for scale and competitive advantage.
“Motion’s global reach, investments and partnerships will help support the editorial ambitions and commercial requirements of producers, networks and platforms, in order to help drive contextually safe, high-quality environments for advertisers,” the company tells us.