Group Text: Fast Society Enters Space

There’s a new app out that makes group texting a reality, and it may spark a battle of the group-SMS solutions. Called Fast Society, the program lets users create a group whose members can communicate to everyone else by texting a message to a short code, which automatically forwards the message to all contacts. Once …   Read More

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There’s a new app out that makes group texting a reality, and it may spark a battle of the group-SMS solutions.

Called Fast Society, the program lets users create a group whose members can communicate to everyone else by texting a message to a short code, which automatically forwards the message to all contacts. Once the group is live, members can talk to everyone at once either through a group text or a conference call. It’s currently an iPhone app that only Apple phone users to initiate (though they can add non-iPhone owners to their team) and slated to have Android and Blackberry versions by the end of the year.

I’ll admit, Fast Society’s group texting solution sounds a little clunky, especially compared to SMS GupShup, which recently debuted a “reply all” service in the Philippines that works on even the simplest text-capable phone, with the potential to be deployed in other countries. True, GupShup still requires a person to send an initial message to a group of contacts before someone in that group can reply to all.  But app makers–and marketers or others who hope to contact and organize groups of people via mobile–will likely learn from these two companies, eventually sparking a more streamlined group SMS solution.

What makes the Fast Society app interesting for marketers is that it’s part of an ad-based system that its parent company–which has the same name as the app–sees as a branding opportunity for marketers: Integrated, in-app mobile takeovers; branded SMS messages to start and close events; and conference call pre-rolls, a short advertising bumper that each user hears before joining a conference.

So I’m sure Fast Society the app-maker will want to tweak Fast Society the app, to make it as easy as possible for potential advertisers and marketers to leverage.

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2 comments

  1. Phil4

    Check ReChat (Android chat):
    – Facebook, Yahoo!®, Google Talk, Jabber/XMPP;
    – group chat (Yahoo!®, Google Talk, XMPP);
    – free SMS worldwide BETA (with replies for USA/Canada);
    – plain/bubble view, font packs, send image/video;

    Facebook features: upload image/video, send image/video, send message (as private event or wall post).
    Yahoo!® features: conferences (create/invite), add/remove contacts.
    Google Talk features: group chat, new email notification, unread emails w/o content.
    Jabber/XMPP features: rooms (create/invite), add/remove contacts.

  2. mark

    good post, I just started using GroupMe for group texting

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