Greystripe Readying Itself For iPad, Allows Flash-Based Ads

Before the iPad even drops, every company around has been readying themselves for the mystical device that debuts in a couple day’s time.  Providers of mobile advertising have been preparing more so than most, including mobile ad-network Gretstripe, who today announced the future availability of “iFlash,” the...

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Greystripe Readying Itself For iPad, Allows Flash-Based AdsBefore the iPad even drops, every company around has been readying themselves for the mystical device that debuts in a couple day’s time.  Providers of mobile advertising have been preparing more so than most, including mobile ad-network Gretstripe, who today announced the future availability of “iFlash,” the company’s flash-based ad-units available for the iPhone, for the iPad as well.

Greystripe has seen a lot of success in allowing brands to create flash-based ads for the iPhone using the company’s proprietary transcoding methods, even though Flash has long been denied by Apple.  With the iPad and its increased viewing real-estate, it only makes sense for Greystripe to extend its technology to the new device.

iFlash ads are slightly different on the back-end, but act the exact same way as regular flash-based ads Online, and create the same user-experience.  Greystripe claims that its “iFlash” ads see higher clickthrough rates than even online campaigns, with average CTRs above 1%.

While the mobile ad business is in a state of perpetual motion with Google owning AdMob and Apple owning Quattro, it’s a race to see what works and what doesn’t on the bevy of new devices coming down the pipeline.  Greystripe has put itself in a nice position with iFlash, that is until Google or Apple one-up them with their own release.

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2 comments

  1. Apple

    Apple’s iPhone, iPod and iPad do not support Adobe’s Flash video plugin, but Greystripe’s technology workaround essentially interprets and re-encodes Flash files to be viewed for us on those products’ operating systems.

  2. “iFlash” Ads Coming to iPad | Frisky Mongoose

    […] Greystripe, a mobile ad-network announced “iFlash” which will bring flash ads to the iPad and iPhone. The network has had much success with flash ads in the past on the iPhone and is looking to bring that success over to the iPad which allows free app makers able to continue without charging. These new ads will have more screen real-estate while still preserving the usability of the apps on the iPad. AKPC_IDS += "8755,"; Share and Enjoy: […]

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