Greystripe CEO Responds To iAd Announcement; “Raises More Questions Than Answers”

Ever since Apple’s iAd announcement yesterday, many have questioned whether the lack of Flash is going to dilute the effectiveness and long-term viability of the platform, and what it means for the future of mobile advertising on Apple’s devices. One such person with a keen interest is Greystripe CEO Michael Chang, who yesterday released a …   Read More

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Greystripe CEO Responds To iAd Announcement - Raises More Questions Than AnswersEver since Apple’s iAd announcement yesterday, many have questioned whether the lack of Flash is going to dilute the effectiveness and long-term viability of the platform, and what it means for the future of mobile advertising on Apple’s devices.

One such person with a keen interest is Greystripe CEO Michael Chang, who yesterday released a response regarding his views on the whole situation.  Greystripe is an ad-network that utilizes Flash-based transcoding to bring the technology to Apple devices, and as such, was watching the iAd announcement very closely.

“True to Apple’s style, the company continues to improve their products and platforms based on consumer feedback.  We are thrilled with the iAd announcement, it’s a thumb’s up for mobile display and brand advertising,” explains Chang.  “Today Steve Jobs highlighted that mobile advertising is not all about search, that it needs to be interactive, elicit an emotional response and function within the app.  We agree 100% and have been doing this for over 18 months with our rich media iFlash ads.”

He then speaks of the difference between HTML5 and Flash for mobile display ads and the many questions left unanswered during the announcement.  “The in-game ad that Apple demoed today was almost exactly like Greystripe’s Alice in Wonderland interactive ad campaign.  The challenge that Apple faces is that they require HTML5, while almost all digital advertising is built in Flash,” Chang continues.  “Unfortunately Apple’s announcement today raised as many questions as it answered.”

Chang and the rest of the mobile-ad industry have these three questions to ask of Apple;

  1. What is Apple’s pricing model – CPM, CPC, Cost per download, Cost per acquisition?
  2. Will Apple/Quattro help create advertising collateral for brands or agencies?
  3. What types of ad targeting will be possible with iAds?

Being only a day after the announcement, more details will likely come down the pike, but until then, the ambiguity surrounding iAd continues to raise questions.  One thing’s for sure, iAd will have monumental effects on mobile advertising as a whole, we just don’t know the extent of which yet.

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7 comments

  1. Greystripe CEO: “Open or Not, Apple’s Flash Ban Creates Huge Issues For Advertisers” | Mobile Marketing Vehicles

    […] previously expressed his concerns with Apple’s “anti-Flash” mantra earlier this month when iAds was first […]

  2. Greystripe CEO: “Open or Not, Apple’s Flash Ban Creates Huge Issues For Advertisers” : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

    […] previously expressed his concerns with Apple’s “anti-Flash” mantra earlier this month when iAds was first […]

  3. James

    This could mean that developers and advertisers have to constantly make 2 versions of everything, raising the overall cost of production. Please visit my website PVC Flooring.

  4. htc apps

    It will be really interesting to see what happens with the Android platform. This could aid Google’s effort to finalise the deal with AdMob.

    This could mean that developers and advertisers have to constantly make 2 versions of everything, raising the overall cost of production.

    The bottomline is going to be profitability, and that’s means tracking. It will be a while before the mass users in the West start to make regular purchases on their mobile phones. So if Google can develop a method of tracking that enables Mobile Ad engagements leading to a search sales on Adwords to be married up, It will greatly sway the battle in Google’s way. Or am I just asking for too much? 🙂

  5. Cheap Evening Dresses

    Our recent blog actually has similar questions. There is a lot of concern raised over this new platform!

    If you have

  6. Ragazzo

    Everyone said Google should watch out? Looks like Apple is attempting to lock out EVERYONE except search advertisers….

  7. CreativeFeed

    Justin,

    Our recent blog actually has similar questions. There is a lot of concern raised over this new platform!

    If you have a moment, we are moderating an open forum dialogue on our blog.

    Lend your voice! It’s time to feed the beast!

    http://www.creativefeed.net/blog/its-friday-time-to-feed-the-beast/

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