Greystripe CEO Michael Chang is calling the last quarter of 2010 a “watershed moment for mobile advertising,” saying his company predicts 600% growth in year-over-year bookings for Q4.
Gearing up for the holiday shopping season, Greystripe is seeing interest in the mobile channel beyond anything seen in previous years. In particular, retail, automotive and consumer packaged goods brands are leading the charge, according to Chang. “We expect a majority of Fortune 100 consumer brands to run mobile advertising campaigns this holiday season,” he said. “We are seeing unprecedented demand firsthand and believe this is an industry-wide trend that will continue into 2011 and beyond.”
Greystripe says many brands are now interested in a cross-platform audience, differing from as recent as three months ago when brands were interested in targeting just iPhone or just Android users for example. Greystripe says that roughly 75 percent of its brand advertisers are buying across at least two platforms, with iPhone and Android still being the most popular.
The company said its also experiencing solid growth from its new rich media mobile web ads, with 50 percent of its brand advertisers now delivering campaigns both in-app and into the mobile web. These large rich media mobile web ads are performing 136 percent better than traditional static mobile web banner formats.
“Greystripe is extremely pleased with the significant growth that we have been experiencing with both our in-application and new mobile web platform,” says Chang. “The industry has really evolved over the last year with mobile now solidifying itself as a critical piece of a brand’s marketing strategy.”