Greystripe today announced the results of a survey the company conducted with its advertisers to see what kind of ad units and formats they most preferred for the new iPad. Not surprisingly, they wanted Flash ads.
Over 50% of those surveyed expressed interest in using Greystripe’s unique “iFlash” ad-units to allow the closest thing available to full Flash-based advertising on the iPad. Advertisers have a lot of rich media creative, built in Flash, that they use Online- bridging the gap to allow this creative to run on the iPad is a big deal.
Greystripe takes ads created using Flash and transcodes them to run on the iPhone and iPad. Interestingly enough, advertisers see higher performance with iFlash ads in mobile, compared to the same online campaigns, with average CTRs well above 1%.
“Greystripe’s iFlash technology allows advertisers to easily integrate the online world and the iPad. Brands understand the potential that the iPad has to change the way data is consumed, like the iPhone did. They know they need to participate, but many do not have a clear vision of how to take advantage. Greystripe enables brands to expand their existing campaigns by delivering their standard online creatives built in Flash on the iPad and iPhone,” said Josh Mallalieu, Director, Mobile Media & Integration at Ansible.