Greenpeace Hammers Apple on Not Being Green Enough

Just days after winning praise from Chinese environmentalists who claim Apple has done a marvelous job of cleaning up its act during the last twelve months in Asia, Apple woke up to a different greeting of sorts this week from others in the “green community.”

Greenpeace, the prominent environmental watchdog organization, is blasting Apple over claims that it relies heavily on “dirty energy” to power its iCloud platform. According to Greenpeace’s assertions, Apple uses too much coal-based power in this regard.

Apple, Greenpeace argues, like Amazon and Microsoft, relies “heavily on dirty energy to power their clouds.”

“Instead of playing catch up, Apple has the ingenuity, on-hand cash and innovative spirit to Think Different and make substantial improvements in the type of energy that powers its cloud,” Greenpeace asserts. “If Apple is really interested in having the ‘high percentage’ of renewable energy it claims to want for the iCloud, it will have to look beyond the initial steps for on-site generation and use its tremendous cash reserves to invest in or purchase renewable energy and also to put pressure on Duke Energy to provide cleaner energy.”

Do you agree with Greenpeace’s shot at Apple or has Apple truly been as environmentally responsible as a company of its size can be?