Gravity4 Gobbles Up adX Search in Latest Acquisition

Gravity4 Gobbles adX Search in Latest AcquisitionGravity4, a so-called high-frequency marketing OS, has just announced adX Search AB — a leading paid search platforms in Europe that focuses on self-serve optimization and real-time bidding.

As a part of this acquisition, a provided statement explains, the Company will integrate adX Search as, G4 Search, within Gravity4’s Marketing Cloud.

This marks Gravity4’s ninth acquisition in as many months.

“The acquisition of adX Search truly completes Gravity4’s Marketing Cloud, and positions Gravity4 to compete head on with industry players such as Oracle, Adobe, and Salesforce, with a focus and experience in media, not just software. We are thrilled to include this missing piece and welcome them as part of the growing global Gravity4 family,” says Dr. Narinder Singh Kapany, Board Member at Gravity4.

To learn more about Gravity4, click here.