Chalk it up as a first for digital advertising.
Gravity4, a leading big data marketing cloud that recently introduced its blockchain subsidiary, will become the first marketing platform to offer advertising services to be paid in cryptocurrency.
Earlier this year, Gravity4 announced its artificial intelligence (AI) marketing engine, MonaLisa, which uses machine learning predictive solutions to forecast the highest performing media channels within the programmatic ad placement ecosystem.
So how does it work?
MonaLisa gives marketers the ability to control their consumer data and maximize ad placement efficacy by applying deep learning algorithms to data aggregated through Gravity4’s proprietary app center. The underlying technology is a pivotal piece in the company’s mission to develop blockchain technologies to eliminate ad fraud.
During the ad buying process, clients can now select BTC and ETH as a method of payment, and the Company plans to expand this to accept 40 coins in the near future. The option to pay in cryptocurrencies highlights Gravity4’s dedication to playing a critical role in the growth of the cryptocurrency and blockchain ecosystem.
“Many companies that have completed token-offerings or ICOs have told us their biggest challenge was the lack of finding a mainstream marketing product,” said Gravity4 founder and CEO, Gurbaksh Chahal. “Now that our platform accepts cryptocurrency as a payment mechanism, we are setting a precedent for what will soon become LydianCoin, and be the voice for marketing services. We’ll continue to be a driving advocate and champion of the cryptocurrency industry as it continues toward mainstream market adoption.”