Google’s New Cloud Storage Service is for ‘Keeps’

Google has rolled out a new service called Keep, which is purportedly built to compete with popular note-taking apps like Evernote on the desktop and Android mobile devices.

“Every day we all see, hear or think of things we need to remember,” an announcement on the official Android Blog reads. “Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all…it’s rarely where you need it when you need it.”

Google Keep, the company says, makes it possible for you to jot down ideas, make checklists, and save photos for secure storage in Google Drive. All of your digital notes and files are then synced to your various connected devices.

Google has just released the following video showcasing Google Keep, which is available on Google Play for devices running Android 4.0, Ice Cream Sandwich and above.