Google recently launched a new line of Android One mobile devices in India, allowing access to more affordable smartphones and mobile devices. The goal of this launch is to continue to drive traffic to some of Google’s most sought-after services, including Maps, Google Now, and now their mobile advertising options.
Since Google is largely blocked out of China, they had to get creative when it comes to growing their consumer base throughout other areas of Asia. This is why they have decided to launch their Android One line, providing consumers access to $100 mobile devices. While the initial launch is in India, The Times Of India reports that Google will soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.
While Android One provides more affordable devices to consumers with smaller budgets in India, they still have major competition from the more recognized and brands in India. such as Apple and Samsung.
Researchers at IDC, according to the same report, expect Android One “will attract significant sales and redefine the affordable smartphone segment by reshaping the mid tier with a range of devices that feature good enough device specifications for a fraction of the price compared to flagship devices.”