A prime example of the ongoing explosion in mobile usage is provided by the latest stats from Google’s AdMob network.
Google acquired AdMob for $750 million in 2009.
Harsh Shah of the Google Mobile Ads Marketing Team posted on Friday that AdMob network of mobile sites and applications now receives more ad requests in a single day than AdMob received for the entire month of December 2007.
That’s “a magnitude of 30 times in just over three years,” Shah writes.
According to the update, here are the latest stats with regard to the marked growth AdMob is reporting:
- The AdMob network now receives more than 2 billion ad requests per day, more than quadrupling over the last twelve months.
- More than 100 million unique Android and iOS devices requested an ad each month, nearly doubling over the last six months.
- Rapid growth is global. Nine countries in the AdMob network generated more than a billion monthly ad requests in December 2010, up from just one country a year ago.
- The strongest regional growth in monthly ad requests over the past year has come from Asia (564%), Western Europe (471%) and Oceania (363%).
On Wednesday, Gene Munster, managing director and senior research analyst at Piper Jaffray specializing in Internet, appeared on Bloomberg Television‘s “Inside Track” with Erik Schatzker and Deirdre Bolton to discuss Facebook and its competitors, namely Google.
According to Munster, Google has largely given up on social and appears poised to expend the bulk of its energy and resources on other emerging aspects and opportunities in the mobile realm. Clearly, AdMob’s growth portends favorably for Google’s mobile advertising posturing.
Still, Munster contends that Google may find itself struggling to retain top talent as the hottest place in mobile right now is wherever social is in focus – and that’s simply not Google.
On how much Google and Yahoo! have to be worried about top talent, Munster says, “the place rock stars want to work now is Facebook. I think that there’s no way to replace that. This has the same feel as Google did five years ago. The reality is that it comes down to simple growth as we talked about–Google growing 22%, Facebook growing 100%. People want to work with the best, the fastest growing companies that are most innovative.”
“One thing that I’m most impressed by on researching Facebook,” Munster concludes, “is just the urgency the company still has despite their success–they have 1,700 to 2,000 employees–somewhere in that range. Google as I said has 23,000. It’s David vs. Goliath, but David is extremely motivated here. I’m most inspired by that passion and urgency they have despite the fact that they’re bringing in top talent that have already proven themselves. These people still want to change the world.”