Google to Push ‘Currents’ as New Social Reading Platform

Google is taking the wraps off of a new product that the Internet search giant hopes will turn the social publishing platform on its ear.

“Currents” – which was formerly dubbed “Propeller” as a code-name during beta testing – is a mobile app available on both Android and iOS devices.

Publishers can subsequently unleash their content to the masses in a trendy magazine-style web app, which can be viewed on tablets and smartphones with HTML5 compatibility.

“Google Currents is a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger,” says Google. “It brings together this content in a beautiful and simple way so you can easily navigate between words, pictures and video on your smartphone or tablet.”

In addition to the native features included (see the video below for specifics), the company plans to add a slew of sophisticated post-launch capabilities, like the ability to sell individual articles via Google Checkout.