Google Says Websites Must Be Smartphone Friendly

Google isn’t merely advising website makers to optimize their designs for smartphones. The internet search giant is pretty much backing them into a corner.

Google has just rolled out new search ranking changes that will effectively reduce the ranking of websites that aren’t yet optimized for the small screen.

“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users,” an announcement on Google’s Webmaster Central Blog reads.

Few other details were provided. But the message was clear.

Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible, including testing the videos included on your site. Doing so will improve the mobile web, make your users happy, and allow searchers to experience your content fully.

To read the complete list of recommendations, click here.