Internet search giant Google revealed this week that mobile search ad request volume doubled in late 2011 when compared to the same time frame in 2010.
In a new interview with Tech Crunch, Google’s mobile search ads chief Surojit Chatterjee admits that mobile search has increased five-fold in the past two two years alone.
Chatterjee says that quality of search ads is increasing thanks to some of the new factors being considered in mobile search ad rankings. For example, mobile web-optimized sites are now ranked higher. Since August 2011, Google has seen more than a 50 percent increase in the number of AdWords advertisers with a mobile optimized sites.
As a result of the mobile search surge, Google’s mobile ad revenues are similarly projected to double from approximately $2.5 billion in 2011 to $5.8 billion in 2012.
To read more from Chatterjee’s interview with Tech Crunch, click here.