Google Says Local Intent is Behind One-Third of Mobile Searches

Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment. Paul Feng, Google’s mobile-ads group product manager, echoed …   Read More

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Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.

Paul Feng, Google’s mobile-ads group product manager, echoed Pouliot’s sentiments and expounded on Google’s efforts to make the search giant’s advertising reach as local as possible.

Building on the changing ad formats cialis in bali foreshadowed by Google in recent months, Feng suggested further tweaking of those formats in the near future – changes that may even involve new forms of user interaction, including navigation.

According to Mr. Feng: “We think of location as a hugely important signal.”

The mobile industry seems to concur, as some analysts now project that location-based mobile spending will top $4 billion in 2015. That’s a mind-blowing increase from the relatively paltry $34 million spent just last year.

The mantra that rings true for successful real estate agents – “location, location, location” – seems poised to similarly ring true for mobile marketers in this new decade. And Google is admittedly hard at work optimizing advertising platforms for the increasing pertinence of “local-intent” in a substantial chunk of all mobile searches.

Google, however, won’t be alone in its efforts. Far from it. This week, Forbes chronicled Yahoo’s hastened foray into local advertising. According to the publication, Yahoo’s sales reps are “going after big companies with outlets that advertise in local newspapers and on regional radio stations and Web sites.”

The marketers referenced include Dunkin’ Donuts, Burger King, Pizza Hut, State Farm Insurance and Home Depot.

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  1. Google Says Local Intent is Behind One-Third of Mobile Searches (Michael/Mobile Marketing Watch) « My Blog Reply

    […] / Mobile Marketing Watch: Google Says Local Intent is Behind One-Third of Mobile Searches  —  Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide […]

  2. Google Finds 1 Out of 3 Mobile Searches Have Local Spin Reply

    […] folks over at Mobile Marketing Watch now tell us just how much Google knows about local search and it’s easy to see why this is such a […]

  3. The Praized Blog » Blog Archive » Mobile Search is Local Search Reply

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  4. Google Finds 1 Out of 3 Mobile Searches Have Local Spin | Free Internet Marketing Videos Reply

    […] folks over at Mobile Marketing Watch now tell us just how much Google knows about local search and it’s easy to see why this is such a […]

  5. Google: Location a “Hugely Important” Signal Reply

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  7. Google and Yahoo Face Off Over Local Ads – GigaOM Reply

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  8. Google: Location a “Hugely Important” Signal : How to Make Money Online | Affiliate Marketing Tutorial Reply

    […] comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google […]

  9. Pulse on Techs » Google and Yahoo Face Off Over Local Ads Reply

    […] brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches are now related to the […]

  10. Scott Becker Reply

    When you see things like Roost.com you really begin to understand the power of mobile. Not that many years ago when looking for real estate you searched through a newspaper, made phone calls and scheduled appointments.

    Now you drive a neighborhood and get all of the details right on your phone – immediately. Long gone are the days of waiting for someone to call you back. It is no wonder mobile is taking off the way it is now that the technology is falling into place.

    1. Stephen Reply

      I agree with you. It's unbelievable how a phone can help and save time nowadays. It is something I really enjoy, as I can do almost everything now. In the past, I had to leave whatever I was doing to tend to the phone. I'm sure they will be very successful with this effort.

    2. DonMacMillan Reply

      Scott a marketing system for automobiles is similar in play and starting to catch on with the franchise dealers across Canada . You can search for it by mobile (findatruck.mobi) or personal computer go to Google Canada type 3 words (find a truck ) this will take you to the website findatruck.ca that will allow any Internet consumer to research any franchise dealers inventory through the Canadian market place. I found your post very interesting.

    3. Donna Burdett Reply

      I agree. The power of mobile tends to also reach in internet marketing thus SMS marketing is very rampant today.

  11. SearchCap: The Day In Search, March 23, 2010 Reply

    […] Google Says Local Intent is Behind One-Third of Mobile Searches, Mobile Marketing Watch […]

  12. Google Finds 1 Out of 3 Mobile Searches Have Local Spin | webmarketingexperts.com.au | webmarketingexperts.com.au | Reply

    […] folks over at Mobile Marketing Watch now tell us just how much Google knows about local search and it’s easy to see why this is such a […]

  13. CTIA Notes: So Far, So Good « The Rayno Report Reply

    […] businesses are thinking about how to engage consumers with location services as Google says that one-third of all searches have a location-based element. Companies such as TCI are developing new ways to integrate location […]

  14. Google Finds 1 Out of 3 Mobile Searches Have Local Spin — Devcourt Media Reply

    […] folks over at Mobile Marketing Watch now tell us just how much Google knows about local search and it’s easy to see why this is such a […]

  15. Location Is Changing The Face Of SEO : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community Reply

    […] weight is placed on location than anything else, especially now that it’s been revealed that nearly one-third of mobile searches have a local intent.  Still, how does this effect […]

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    It’s an amazing blog.This was a very well-written and enjoyable post to read.Thanks for the info sharing with us.The way you have described all the things are superb.Keep it up.Keep blogging.

  17. Google and Yahoo Face Off Over Local Ads | Brent Purves – Internet Marketing Consultant – Social Media, Organic, PPC, Email, Viral Marketing Consulting Vancouver BC Canada Reply

    […] brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches are now related to the […]

  18. Google: Location a "Hugely Important" Signal | Rodney Payne Reply

    […] comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google […]

  19. Vicente Tulliano Reply

    It is very interesting to see that the importance of personalized marketing is becoming more and more dominant, especially with mobile devices. I think we will see greater marketing efforts in the next years mainly focused on mobile marketing.

    Very good article!

  20. links for 2010-03-29 | Blarney Fellow Reply

    […] Google Says Local Intent is Behind One-Third of Mobile Searches : Mobile Marketing Watch – The… one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment. (tags: mobile search geolocation google) […]

  21. Arizona Water Soften Reply

    Thanks for the information.I benefited a lot

  22. Aaron Reply

    If you could buy stock in “My Coupons”, this would be your hot stock tip. That is all…

  23. Ron Reply

    This is one of the reasons I like Google. They always try to better themselves, and they always try to improve their services, even though they almost hold a monopoly on the internet.

  24. Google: Location a "Hugely Important" Signal | NSD Newsletter Reply

    […] comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google […]

  25. Helen Reply

    Well, I hope this Google advertising monopoly on Internet will end on Mobile. Some mobile companies, like Aditic, offer a good alternative.
    http://www.aditic.com/

  26. Ruby Reply

    Other mobile ads use google map interface in iphone to make treasure hunting app as their map http://www.dreamwalkmobile.com/ dreamwalks app has a unique mobile advertising that make advertisers get more traffic on their business.

  27. Ferree Mobi Sites Reply

    Clearly, if 1/3 or Google’s searches are locally motivated, then I sure hope to see a new drop down on Google Places that will let me add both my main website as well as my mobile site.

  28. Spray Foam Insulation Reply

    I have a number of locallized sites and I don't see the number of mobile visits to exceed more then 10% of overall traffic.

  29. cheap iphones Reply

    I think that over the next 2-3 years mobile search will probably be at least one third or even half of all internet searches – local or not.

  30. Jane Winter Reply

    I didn't find much success in driving mobile traffic to my website but had fair success by using my phone number.

    1. Gretchen Reply

      Yes, phone numbers in mobile ads are definitely the way to go, as people's primary use of their phones– even iPhones and Blackberries–is making calls. The key to understanding the success of these campaigns though is tracking inbound calls directly back to the phone number and the ad in the same way that clicks are tracked.

  31. 20 Statistics You Need to Know About Mobile Marketing Reply

    […] One-third of mobile searches are tied to local. Google […]

  32. andar Reply

    If you could buy stock in "My Coupons", this would be your hot stock tip. That is all…

  33. Lalique Reply

    Local search surely is evolving. I think it will give growth to local only search engines as well.

  34. Denis Reply

    As for me Google will be biggest search system in the World.

  35. Five Reasons Why Every Local Business Needs a Blog | Local Business Marketing Solutions | SEO | Site Design | Social Media | Mobile Web Reply

    […] It doesn’t matter if you do business primarily or entirely offline or not, today’s consumers use the Internet to find businesses to do business with. And that’s especially true when it comes to local business, as Google recently reported that 20% of all Google searches have a local “flavour” to them (that number goes up to about 33% when you look at Google searches via the mobile Web). […]

  36. Mobile SEO Preparation for a Semantic Web | Raven Tools Reply

    […] finding is in large part about location and immediacy. Google’s director of mobile advertising revealed this spring that 1/3 of Google’s mobile search had a local intent. This local intent is often implied and […]

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    […] finding is in large part about location and immediacy. Google’s director of mobile advertising revealed this spring that 1/3 of Google’s mobile search had a local intent. This local intent is often implied and […]

  38. SXSW Dispatch, Part 7: Welcome to the Year of Location « The Awesome Blog (.net) Reply

    […] what they’re asking for when they’re engaged in mobile search. Google knows this, claiming that one-third of all mobile searches have local intent. In other words, when a user is searching for an item online, they’ll want to know if a local […]

  39. Scott_FetchLocal Reply

    Frankly, I'm surprised that the 1/3 figure isn't higher! Local businesses need to catch the mobile consumer trend if they hope to compete with chains and big box retailers in the coming years. Mobile marketing and advertising are the perfect complements to a well oiled online marketing system and we're doing everything we can to get the word out!

  40. Google Places – Claim Your Local Business Listing and Dominate Your Local Market | Vancouver Real Estate Reply

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  41. Why Word of Mouth is now becoming so Important | Gold Coast Social Media Reply

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  42. Los Angeles Advertising and Marketing: The Miller Group: Strategic Marketing and Advertising - Going Mobile? Handy Tips. Reply

    […] don’t stop there. Google has revealed that one-third of mobile searches are locally based. Which means, at the very least, that you need […]

  43. B2C Reply

    Should the Big G give the mobile search the edge over web? Hmmm…

  44. cheap wetsuits Reply

    Google has been telling people that "one-third" of mobile queries have a local intent. But this is based on a BIA survey number (probably extrapolated from roughly 1K respondents) and should be taken with caution accordingly.

  45. Microsoft Says 53% Of Mobile Searches On Bing Have A Local Intent | Mobile Commerce Trends Reply

    […] on Bing have a local intent — an impressive statistic considering that back in March, Google came out saying that local intent was behind one-third of of its mobile searches as […]

  46. Microsoft Says 53% Of Mobile Searches On Bing Have A Local Intent | Bradley A. Hensley Reply

    […] on Bing have a local intent — an impressive statistic considering that back in March, Google came out saying that local intent was behind one-third of of its mobile searches as […]

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    The mobile industry seems to concur, as some analysts now project that location-based mobile spending will top $4 billion in 2015. That’s a mind-blowing increase from the relatively paltry $34 million spent just last year.

  48. Smartphone-urile – legatura dintre on-line si lumea reala | Digital Report Reply

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  49. 70 percent of PC “query chains” (essentially search tasks) are completed in about one week » Mobimatter Reply

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  51. Microsoft Says 53% Of Mobile Searches On Bing Have A Local Intent | IAT Marketing Reply

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  52. sellhousefastmidtn Reply

    As real estate investors, we are starting to use mobile marketing more – something I could have never predicted 2 years ago.

  53. katielancos Reply

    It's pretty ridiculous the increase in mobile searches this year – mobile traffic up 3000% for one carrier according to this video: http://istrat.gy/mobilefutvid.

  54. James Reply

    Great info…Well, after Yahoo and MSN merger, it should not take much time for them to compete in local advertising

  55. 20 Need to Know Statistics About Mobile Marketing : boostaccountingreferrals.com Reply

    […] One-third of mobile searches are tied to local. Google […]

  56. Tucson Rental Homes Reply

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  57. Personalization is the next step for the mobile web Reply

    […] going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend that these statistics are a function of the […]

  58. Marketing Solutions Reply

    I do love that fact that Google is optimising its site so that it can be more local – giving more businesses the opportunity to stand out online. However, I have found Google Places in particular at times frustrating – especially when you are having to do a bulk upload.

    I do love their Hot Tub feature – which allows users to rate local businesses and bookmark them for future use – there definitely is going be a whole new area for marketers to eventually target.

    Thanks for the nice read.

  59. Messages On Hold Reply

    I have to say Google is making it easier now for businesses who are entering the market and who have smaller budgets – and I love Google Places for this one fact! It means that us smaller business can make an impact on our core target market – rather than big businesses having a monopoly of the online market share.

    Thanks for a great article.

  60. pete291 Reply

    For me as a marketeer it is more important whether and how my target group is using mobile (andthe mobile internet with all its services).

    So, check this mobile internet user typology and see how different user groups are using the mobile internet: http://bit.ly/gcSdBA

  61. Google: Location a “Hugely Important” Signal Reply

    […] and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google […]

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    […] for our Questions of the Week! Business Question of the Week: According to Mobile Marketing Watch, Google reports that 1/3 all Google searches using mobile devices are somehow related to the […]

  64. Search Query Statistics Reply

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  65. The Importance of Mobile Marketing | CDS Reply

    […] One-third of mobile searches are tied to local. Google […]

  66. Mobile Marketing Simplified for Local Business | Capture the Conversation Reply

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  67. Inflatable rentals Reply

    I agree with Ron's comment how Google is always trying to better themselves even though they "own" the internet. That's what keeping them ahead.

  68. Local Businesses Need Mobile Marketing More Than Anyone Reply

    […] 1 in three mobile Google searches is local […]

  69. Googleモバイル アイコン表示でローカル検索強化 | mobaser Reply

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  71. Where, Here and Every There | Splace Quest Reply

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  72. Google Places – Claim Your Local Business Listing and Dominate Your Local Market | Google Local Marketing Reply

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    Interesting to seehttp://www.kema-ryiadh.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D9%85%D8%AC%D8%A7%D9%84%D8%B3-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6/http://www.omery.org/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D8%B3%D9%84%D9%8A%D9%83-%D9%85%D8%AC%D8%A7%D8%B1%D9%89-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6/http://riyadh-cleaning.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D9%85%D9%88%D9%83%D9%8A%D8%AA-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6/http://www.almnara.org/%D8%B4%D8%B1%D9%83%D8%A9-%D8%B1%D8%B4-%D9%85%D8%A8%D9%8A%D8%AF%D8%A7%D8%AA-%D8%AD%D8%B4%D8%B1%D9%8A%D8%A9-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6/http://www.zohra.org/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D9%83%D9%86%D8%A8-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6/http://www.kahtani.net/%D8%B9%D8%B2%D9%84-%D8%AE%D8%B2%D8%A7%D9%86%D8%A7%D8%AA/%D8%B9%D8%B2%D9%84-%D9%85%D8%A7%D8%A6%D9%8A/http://www.tasleek.org/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D8%AE%D8%B2%D8%A7%D9%86%D8%A7%D8%AA-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6/http://www.shamel7.com/%D8%B4%D8%B1%D9%83%D8%A9-%D9%85%D9%83%D8%A7%D9%81%D8%AD%D8%A9-%D8%AD%D8%B4%D8%B1%D8%A7%D8%AA-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6/http://www.nsmat-dammam.org/%d9%85%d9%83%d8%a7%d9%81%d8%ad%d8%a9-%d8%a7%d9%84%d8%ad%d8%b4%d8%b1%d8%a7%d8%aa-%d9%88%d8%b1%d8%b4-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%af%d8%a7%d8%aa/%d8%b4%d8%b1%d9%83%d8%a9-%d9%85%d9%83%d8%a7%d9%81%d8%ad%d8%a9-%d8%ad%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a8%d8%a7%d9%84%d8%af%d9%85%d8%a7%d9%85/ http://www.nsmat-almadinah.org/  http://www.nile7.com/%D8%AA%D8%B3%D9%84%D9%8A%D9%83-%D8%A7%D9%84%D9%85%D8%AC%D8%A7%D8%B1%D9%89/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D8%B3%D9%84%D9%8A%D9%83-%D9%85%D8%AC%D8%A7%D8%B1%D9%89-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6
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  82. bli medlem i facket Reply

    Interesting to see …
    http://www.bli-medlem-i-facket.se/