In yet another tell-tale indication of Google’s determination to dominate every square inch of the digital world, the Internet search giant is rumored to be working on Propeller, Google’s answer to Flipboard.
Google launching its very own social and news reader could prove hugely successful, say those who claim to know of Google’s aspirations to challenge Flipboard.
According to the Wall Street Journal’s All Things Digital, social media and tech guru Robert Scoble says Google is, indeed, working on the hush-hush project.
“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Scoble on his social media feed via Google +. “My source says that the versions he’s seen so far are mind-blowing good.”
Sources said Propeller is apparently one of a number of new socially focused announcements Google is prepping, including new apps. But the timing for their launch is unclear.
Kara Swisher of All Things Digital describes Propeller as “a souped-up version of similar reader apps such as Flipboard, AOL’s Editions, Yahoo’s Livestand, Zite (which was just bought by Time Warner’s CNN) and Pulse.”
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