Google Puts App Store Links in Mobile Search Results

Google has decided to include App Store results in its mobile search page, a move that will enable users to more easily find and download their desired iPhone or iPod touch applications.

As of Wednesday, says the search giant on its official blog, if you go to on your iPhone or Android-powered device and search for an app, “we’ll show special links and content at the top of the search results.” For now, however, mobile app search results are only available in the US. Other countries and devices, though, are planned for the future.

You can also get a quick look at some of the app’s basic details including the price, rating, and publisher. These results will appear when your search pertains to a mobile application and relevant, well-rated apps are found.

The overwhelming demand for browsing and obtaining apps and other digital content without launching software for simple searches has become evident in recent months. Consequently, both Google and Apple are providing mobile users with exactly what they want. In addition to the anticipated popularity of Google’s new feature, Apple has scored with its iTunes Preview service, which launched last fall. Music lovers can now peruse iTunes content and even listen to audio clips directly from inside their browser.

As the business of mobile apps continues to accelerate like a runaway train, Google’s addition of App Store links in mobile search results is poised to bring even more speed to the growth in popularity and prevalence of today’s mobile phone applications.