Google Mobile Search Sees Major Gains in Two Years

What a difference two years can make. In 2008, Google mobile search queries were commonplace. Now, they’re really commonplace – to the tune of 500% higher than just 24 months ago. As a result, the digital services giant is steaming toward hitting $1 billion in annual revenue from its digital advertising efforts. On Thursday, during …   Read More

1610 0
1610 0

What a difference two years can make.

In 2008, Google mobile search queries were commonplace. Now, they’re really commonplace – to the tune of 500% higher than just 24 months ago.

As a result, the digital services giant is steaming toward hitting $1 billion in annual revenue from its digital advertising efforts.

On Thursday, during Google’s third quarter earnings call, Jonathan Rosenberg, Google senior VP of product management, said “Clearly, this is the future of search in the Internet.” He added that “our mobile search queries have grown five times over the past couple of years, and of course, a lot more of those queries are now coming from Android phones.”

It should also be noted that Google reported revenues of $7.29 billion for the quarter ended September 30, 2010, an increase of 23% compared to the third quarter of 2009.

“Google had an excellent quarter,” said Eric Schmidt, CEO of Google. “Our core business grew very well, and our newer businesses — particularly display and mobile — continued to show significant momentum. Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda.”

As the digital ad wars heat up between the likes of competing mobile platforms, it appears that Google is clearly up for the challenges and crowded field of competitors that now line contemporary mobile marketing.

In this article