Google Launches Geo-Targeted Mobile Display Ads, Boasts Nearly 100% Mobile Search Share

Google today announced new location-aware mobile display ads for both iPhone and Android devices, introducing iAd-like expandable ad-units that incorporate maps for click-to-call and other rich functionality. Advertisers will be able to check a “location extension for display” box and their ads will become geo-enabled when viewed in mobile browsers or apps.  It works by …   Read More

2018 4
2018 4

Google today announced new location-aware mobile display ads for both iPhone and Android devices, introducing iAd-like expandable ad-units that incorporate maps for click-to-call and other rich functionality.

Advertisers will be able to check a “location extension for display” box and their ads will become geo-enabled when viewed in mobile browsers or apps.  It works by including a small double-arrow in the ad-unit, that when touched, expands into a full ad that includes a map overlay with the business pinned on a Google Map.  In addition, the map overlay includes two large calls-to-action for “get directions” and “click-to-call.”

Google has experimented with these types of ad-units before, with pretty good results so far.  The company has said that mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks.

In other Google-related news, Pingdom came out with some interesting mobile search market share stats today that show Google with a commanding lead in the mobile search game — as in nearly 100% of the entire market.  Google now stands at 98.29% of the market, with it’s closest competitor Yahoo coming in at a measly .81% share.

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4 comments

  1. marrysen

    ya its reallya future mobile by google ,and for converting the videos from the mobile iskysoft videoconverterfor mac is really helpful ,for this u can visit http://www.videoconverterformacosx.com.it is so much helpful in converting the video.

  2. justinbryan

    Its awesome announcement by google to increase mobile aid campaigns. The features are not only beneficial for marketers but users can also easy search products in their local location.

  3. Nicola Ziady

    This is very exciting news for marketers .. especially those of us in healthcare! Great article. Great illustration on the future of advertising. Great ideas for next years strategies and budgets. Thank you. @NicolaZiady

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    […] Google Launches Geo-Targeted Mobile Display Ads, Boasts Nearly 100% Mobile Search Share […]

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