Google Kills Old School Analytics

It’s out with the old and in with the new. At least that’s the case for Google Analytics, the venerable yard-stick for your website’s traffic. Google confirmed on Tuesday that it will on Wednesday – yes, today – permanently pull the plug on the old version of Google Analytics. Of course, we’ve known for some …   Read More

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It’s out with the old and in with the new. At least that’s the case for Google Analytics, the venerable yard-stick for your website’s traffic.

Google confirmed on Tuesday that it will on Wednesday – yes, today – permanently pull the plug on the old version of Google Analytics.

Of course, we’ve known for some time that this day would come. Almost one year ago, Google rolled out the red carpet and unveiled a new real time analytics platform. But, all the while, Google kept the old version as an option to be used by old school Google Analytics users.

So judgement day, in the world of Google Analytics, has finally arrived. And fortunately for those who fear change and a complex new platform, you really don’t have much to worry about.

In addition to a vast new array of useful information and resources, the revamped tool gets with the times and makes understanding what works – and what doesn’t work – about your website all the more evident.

Concerned? Worried? Too nervous to log in to Google Analytics?

Lucky for you, Google has outlined all the new features and how to use them on the official Google Analytics Blog, which can be accessed here.

Are you among those eagerly anticipating or woefully dreading the change? Please weigh in with a thought or comment below.

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5 comments

  1. Say Goodbye to the Old Google Analytics | Incitrio Design

    […] Google rolled out the new Analytics platform almost a year ago, it left the option to use the old version of Google Analytics. This was a move appreciated by all those that fear new platforms. After all, who wants to relearn […]

  2. Tips Tuesday and Offer Digital Downloads on Your Site

    […] Do you use Google Analytics? Better check to see that it’s still there. On Wednesday, July 18, Google officially discontinued the old version. If you were using the old footer script, it doesn’t work now. The new version, which rolled out about a year ago has a script that goes in the header. If you use a plugin, such as Google Analyticator, you’re fine. It updated to the proper script in the right place for you. For more, read Google Kills Old School Analytics. […]

  3. MarkGoodge

    The new version offers a lot of features, but it lacks the simplicity and user-friendliness of the old version. It seems to me that Google has focussed on power users, particularly corporates, who are more likely to be willing to shell out for Google's paid-for services as add-ons. GA is now too bloated and too complex for the typical SME user.

  4. John B.

    Hate it! Hate it! Hate it! I find the new version totally incomprehensible! I'm not a tech nerd. I'm just a run of the mill blogger who used Analytics to track a few basic things. Now I can't.

  5. Callie May

    I did not know what the old version of Google Analytics looked like before reading this article. After I read it i went and "Googled" a screenshot and NOW I appreciate the Analytics interface that I use currently. Awesome article. Keep up the great writing!

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