Google Joins Near Field Communication Forum

Google’s powerful interest in near field communication (NFC) technology is becoming more transparent by the day.

On Thursday, the NFC Forum, a non-profit industry association that exists to advance the use of NFC technology, announced that Internet search giant Google is joining the organization as a “Principal member.”

And Google isn’t alone.

31 additional new members joined the NFC fold and CSR and Intel, formerly Associate Members, have raised their membership status to the Principal level.

“The NFC Forum thrives on the active participation of global industry leaders and innovators such as CSR, Google, and Intel,” said Koichi Tagawa, chairman of the NFC Forum, which is aiming to standardize mobile payments and usher in the era of global NFC ubiquity.

“Their energy, ideas, and influence will greatly enhance the work of the Forum, as will the support of our new Associate, Implementer, and Non-Profit members from around the world,” Tagawa added.

New NFC Forum members also include:

  • A&D Company
  • AQ Corporation
  • China Telecommunication Technology Labs
  • Communications Global Certification Inc.
  • Daimler AG
  • FIME
  • Hitachi, Ltd.
  • ICT Korea, Inc.
  • Kovio, Inc.
  • KTC (Korea Testing Certification)
  • National IT Industry Promotion Agency RFID/USN Center
  • Rohde & Schwarz GmbH & Co. KG
  • SK C&C USA
  • Sporton International, Inc.
  • TA Technology (Shanghai) Co., Ltd.
  • TTA
  • VI Service Network Co., Ltd.
  • 3A Logics Co., Ltd.
  • DeviceFidelity, Inc.
  • HOTech; i-Free
  • MagTek, Inc.
  • MStar Semiconductor, Inc.
  • MtekVision Co., Ltd.
  • Poken S.A.
  • Sysnet Group
  • Via Licensing Corporation
  • Waldemar Winckel GmbH & Co. KG. LOGyCA

For more information, you can check out the official NFC Forum website.