Google is Finally ‘Punchd’ Out

Google is all ‘Punchd’ out. That’s the revelation from the Internet search giant this week as Google confirms an end to its mobile loyalty card application next year.

Two years after Google acquired the service, the application will be shuttered sometime mid-year.

“Last January,” says Venkat Panchapakesan, VP of Engineering at Google, “we renewed our resolution to focus on creating beautiful, useful products that improve millions of people’s lives every day. To make the most impact, we need to make some difficult decisions.”

Punchd is an app that keeps loyalty punch cards on your smartphone. On June 7, 2013, we will discontinue the Punchd Android and iOS apps, and merchants will no longer honor Punchd loyalty cards. Users can continue to earn punches and redeem rewards at participating businesses until June 7, 2013. We remained focused on developing products that help merchants and shoppers connect in new and useful ways.

“Technology offers us a way to make a big impact on the world,” Panchapakesan says. “In 2013, we’ll keep working hard to build a seamless, amazing Google experience for you.”

Are you disappointed with the news about Google’s plans for Punchd? Please weigh in with a thought or comment below.