Roll out the red carpet. A top executive from Google will be on hand for a mobile marketing related event in New York next week.
The occasion will provide an opportunity for the Google big kahuna to delineate his company’s mobile marketing plans and overall strategies for the year ahead.
Alex Barza, the Google exec alluded to, oversees Google mobile ad sales. Supplementing his presentation on February 10th will be relevant case studies and a Q&A session with the audience.
Other speakers presenting or contributing to panel discussions will include officials from Bango, HipCricket, Ping Mobile, Impact Mobile, The Lustigman Firm, Amobee, Neustar, Sumotext, and Netbiscuits, to name only a few.
Among the most eagerly anticipated speakers is Michael Becker iLoop Mobile, who will deliver a presentation on the essential tools of the trade for effective and efficient mobile marketing.
As 2010 continues to give rise to countless new businesses and industries ramping up mobile marketing efforts, the practice of mobile marketing is, itself, rapdily becoming a “teachable lesson plan” that continues to turn up in educational settings, seminars, and even marketing classes across the academic landscape.