Google Announces Major Algorithm Shift

Google has announced a re-tooled search algorithm that unabashedly takes aim at reducing the poor-quality materials born of content farms that have begun heavily populating Google search results. Writing on the Official Google Blog, search engineers Amit Singhal and Matt Cutts say the update will effect a substantial 11.8% of all Google search results. The …   Read More

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1990 7

Google has announced a re-tooled search algorithm that unabashedly takes aim at reducing the poor-quality materials born of content farms that have begun heavily populating Google search results.

Writing on the Official Google Blog, search engineers Amit Singhal and Matt Cutts say the update will effect a substantial 11.8% of all Google search results. The move, they admit, “is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”

“At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Google, however, did not cite by name any particular websites or repudiated content mills that will see their search listings plummet.

The transition into the new algorithm will require a period of adjustment, Google warns.

“We can’t make a major improvement without affecting rankings for many sites,” Singhal and Cutts caution.

“It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

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7 comments

  1. Conquer Marketing » Blog Archive » Google Brings Instant Previews to Mobile Search Results

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  2. Lisa

    I have no problems with this! Great news for the high-quality sites out there!

  3. fran

    I've already noticed some of my sites go down in position while others have stayed the same. I build and post nothing but relevant blogs and sites. I will watch over the next few months to see how there algorithm changes my presents.

  4. Richard Dupont

    I have several ecommerce websites. We try to make the content relevant to our customers, but overall, they are basically selling stuff, period. I fear we are losing the rankings battle to more information oriented, non-commercial sites.

  5. Priscilla Dakin

    It is really hard to keep up with it all! What is good and what is not. I have original content on my website. I reference other websites that are providing content, yet I have not learned well enough how to play what increasingly seems like a game.

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    […] unabashedly takes aim at reducing the poor-quality materials born of content farms that have begun. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Algorithm, Announces, Google, Major, […]

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