Google has gobbled up another one.
This week, Google announced the acquisition of yet another firm, this one a Canadian mobile music startup called PushLife.
Published reports place the value of the acquisition at an estimated $25 million.
For Google, it’s a relatively small price to pay as the Internet giant preps its forthcoming Android music service, which will rival other prominent entities in digital music, not the least of which is Apple’s iTunes.
According to Business Insider, “Google is widely expected to introduce an Android-based music service enabling consumers to store music on Google’s servers for streaming access via any connected device.”
For now, neither Google or PushLife have much to say on the deal, except that PushLife has acknowledged the acquisition with a post on the company’s official blog: “We’ll be joining Google’s engineering team in Canada, and will be working on building better mobile applications for all users.”
“We are excited to welcome the PushLife team to Google,” a spokesperson for the digital services giant said. “We believe the team has a wealth of experience building cool mobile applications, and we think they’ll make a great addition to our mobile team.”