Google is touting a revamp of its AdWords platform all for the sake of mobile.
Conscious of how Internet users are consistently migrating away from the computer screen and to their mobile devices, Google is hoping to stop the bleeding in terms of revenue presently lost to missed opportunities with smartphones and tablets.
“Today we’re upgrading AdWords, by rolling out enhanced campaigns,” reads a post on the Google Inside AdWords blog. “This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.”
“Enhanced campaigns” will be introduced to advertisers as an option over the next few weeks. All campaigns, however, will be upgraded in mid-2013.
Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.
Google will soon require all advertisers to pay for mobile ads, regardless of whether or not reaching the masses via desktop is their only aim. Additionally, integrated campaigns across multiple connected devices will come into focus thanks to new tools and advancements that Google plans to expound upon soon.
“Over the coming weeks we’ll dive into the new features with tips and best practices on the Inside AdWords blog and on our Google+ page,” says Ridhar Ramaswamy, Senior Vice President of Engineering at Google.
To read the full announcement from Google, click here.
