Good Vibes: Syniverse to Invest $45 Million in Mobile Marketing Firm

VibesSyniverse, a top provider of mobility solutions, announced this week a major partnership that includes a $45 million investment for a minority stake in mobile marketing technology provider Vibes.

The investment and resulting strategic partnership will enhance Syniverse’s end-to-end enterprise solutions by adding the leading “mobile-first” CRM platform in the industry, a provided statement reads.

The partnership will allow Vibes to expand its software into new global markets.

“Syniverse is proud to serve more than 1,500 mobile service providers, enterprises, ISPs and OTTs around the globe, and these customers increasingly need solutions to drive incremental business value via mobile,” said Stephen C. Gray, President and CEO of Syniverse. “Vibes has helped some of the most successful brands, including Chipotle, Home Depot and Gap, unlock additional revenue through targeted mobile marketing campaigns. Together, we are uniquely positioned to help brands around the globe reach more consumers in ways that precisely track the return on their mobile marketing spend and accelerate the shift from lower-ROI email campaigns.”

“After a thorough and deliberate process we believe Vibes is the best mobile engagement platform to scale across our global footprint,” added Gray. “We are very impressed with Vibes’ management and their technology platform. Our strategic collaboration will improve our product and presence in the enterprise markets as well as propel white-label opportunities and support for mobile network operators.”

As part of the investment, Vibes will bring to Syniverse a “scaled, CMO-friendly platform” that enhances the Marketing Cloud. Vibes also will support integration of its platform into the Syniverse customer offering with sales and go-to-market training support.

The combination of Syniverse’s capabilities and international footprint with Vibes’ platform and expertise will enable the expansion of sophisticated mobile marketing capabilities in markets around the globe.