Mobile marketing firm Vibes announced that it is providing mobile marketing and mobile wallet solutions to IBM’s Universal Behavior Exchange (UBX) ecosystem.
A “key component” of IBM Marketing Cloud, IBM UBX lets marketers easily connect data across their solutions to help them better understand and engage with their customers in the moment.
By joining IBM’s UBX, Vibes allows marketers to “gain greater visibility into key data for mobile marketing campaigns.”
As a result, a provided statement explains, marketing teams can significantly increase conversion and improve the customer journey – whether through mobile wallet (Apple Wallet for iPhone, Android Pay for Android phones), push notifications or text messaging (SMS/MMS).
“We’re excited to be working with IBM and to bring our text message marketing, mobile wallet marketing and push notification capabilities to the UBX platform,” said Jack Philbin, CEO of Vibes. “With UBX, marketers can drive revenue using innovative mobile marketing channels while also connecting mobile to all other digital marketing events. UBX is cracking the code on big data applied to the marketing cloud, and we’re thrilled to be a part of this emerging ecosystem.”