Go800 Launches Web App, Partners With Xtify For Geo-Targeted Mobile Marketing

Go800, the voice-based SMS marketing platform we briefly covered a few months ago, today announced the launching of a Web app, in addition to a partnership with Xtify for geo-targeted mobile messaging and native mobile apps for Android, iPhone and Blackberry.

Go800, a subsidiary of GoIP Global, has developed an SMS marketing platform that uses the traditional keyword-to-short-code concept, but returns voice calls instead of SMS-based content and calls-to-action.  Through the launch of its Web app, users can now bypass the need for sending an SMS message, instead sending Voice Keyword prompts directly from the Go800 Web App to the Go800 Platform over carrier and WiFi networks.  In addition, the Go800 Web App displays the most used Voice Keywords by users for future calls.

The company’s other announcement today includes a partnership with Xtify to release versions of the Go800 app for distribution in the Apple App Store, Android Marketplace, and BlackBerry App World.  What’s interesting, is that these versions will include enhancements to deliver geo-triggered notifications and messages, allowing Go800 to deliver the most relevant information for advertisers to the right consumers at the right time.

The partnership will leverage Xtify’s “patent-pending technology to efficiently provide marketers and publishers with a unique platform for delivering geo-relevant messages to mobile users.”  The press release this morning didn’t include many details as to how these “geo-triggered notification and messages” will be implemented, so we’ll have to watch this one closely.

You can visit http://go800corp.com/app from your mobile browser to download the new Go800 Web app, or text APP to 46800 to have a download link sent directly to your device.