Glu Stuck on Mobile Gambling

Glu Mobile Inc. is placing its bets on mobile, and mobile gambling is where the action is for this leading global developer and publisher of freemium games for mobile devices.

Glu announced this week that the company has entered into a strategic relationship with Probability PLC specifically for mobile gambling.

Probability, if you’re not familiar, is the UK’s only pure-play publicly-traded mobile gambling company. It will help facilitate Glu-branded mobile slot games.

Many of Glu’s leading brands, such as Contract Killer, Deer Hunter, and Gun Bros, have millions of worldwide fans. The slot games will be distributed to audiences in Probability’s regulated markets, initially the UK and Italy.

“We believe that mobile gambling momentum is beginning to accelerate on a global basis, and with this deal, Glu becomes an early mover. We anticipate that as additional markets around the world open up to real-money mobile gaming, we will expand our investment in the subsector,” says Niccolo de Masi, Chief Executive Officer of Glu Mobile. “We view real-money mobile gaming as an opportunity to extend the reach of our successful original IP to new demographics, as well as deepen engagement and rewards for our players.”