Persistence Market Research (PMR), in its latest report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025.
Given the growing market for mobile phones with wide utilization of mobile advertising, coupled with surging demand for more sophisticated technology, the only way to go is up, according to the official report announcement.
“Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video,” the announcement reads. “There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities.”
As for the anticipated growth ahead, the data suggests that North America is projected to be the largest market for programmatic advertising platforms, followed by Europe and Asia Pacific (APAC).
To read the official announcement, click here.