On Friday, Strategy Analytics published a new report worth pondering over the weekend.
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the milestone level of $100 billion. And if you think that’s impressive, just wait for the 2012 tally.
Strategy Analytics predicts in the new Global Mobile Media Forecast that consumers will increase this spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.
In contrast, advertiser spend on mobile media is expected to almost double (85.4 percent) from $6.3 billion to $11.6 billion, resulting in the total mobile media economy reaching $149.8 billion in revenue in 2012 – a 17.0 percent increase on 2011.
“Advertisers chase eyeballs so the fact that brands spend more on in-app advertising than the mobile web is a clear sign that apps are what consumers are glued to for an increasing range of activities,” says David MacQueen, Strategy Analytics’ Director of Wireless Media Strategies. “In the eyes of many advertisers, web browsing on the smartphone is playing second fiddle to the app economy.”