If elected officials could do as much in four years as the mobile advertising industry is projected to do over the same length of time, voters would likely be much happier with their political representatives.
You can almost hear the chant for “four more years” as eMarketer published its latest estimates this week for mobile advertising spending through 2016.
eMarketer projects that global mobile ad spending will bounce 400% in the next four years — from $8.4 billion in 2012 to nearly $37 billion in 2016. Helping to fuel that growth will be strong smartphone and tablet sales.
eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.
eMarketer’s estimates of worldwide mobile ad spending are based on the analysis of “various elements related to the ad spending market.” Among these factors are macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer mobile usage trends.
To review these projections at length, click here.