PubMatic, a marketing automation software company for publishers, has been selected by G+J e|MS, one of the largest media marketers in Germany, to power its mobile advertising.
According to a statement provided to MMW, G+J e|MS will benefit from the mobile solutions PubMatic offers by extending their programmatic advertising activities.
The G+J e|MS mobile portfolio has impressive scale in the mobile advertising market, with its premium inventory reaching 18.16 million mobile users – equivalent to a reach of 49.6 percent.
“We are very happy to have found another strong, global partner in PubMatic for the expansion of our programmatic advertising across our mobile portfolio,” says Stefan Schumacher, Executive Director of Digital Solutions for G+J e|MS. “PubMatic impressed us with their holistic approach, which meets all our clients’ requirements perfectly, specifically, the fast growth of programmatic premium campaigns and the reliable handling of large and special formats. A capable SSP solution is indispensable, and PubMatic offers us an optimal and flexible set-up.”