Gimbal Touts Location-Powered Mobile Marketing Offering

Gimbal, Inc., an enterprise-grade location and proximity mobile engagement platform has just rolled out the commercial availability of Gimbal Experiences.

Gimbal says “experiences” is a “simple yet powerful” creative suite for marketers to build rich, intelligent, location-powered mobile app experiences quickly.

This new cloud-based solution empowers enterprises, mobile app publishers, and brands to deliver compelling mobile experiences and campaigns to their users in the right place at the right time.

Unlike other solutions, Gimbal Experiences is specifically designed to trigger rich consumer experiences for both macro-location geofences and micro-location Bluetooth Low Energy (BLE) beacons within one platform.

“Gimbal Experiences fills a critical void to make location and proximity-powered marketing a day-to-day activity for virtually any company,” says Jeff Russakow, CEO of Gimbal. “We have all seen the phenomenal rise in the use of location signals to trigger mobile experiences, but for most enterprises, taking that data and creating an interesting experience has been a multi-month IT project. We recognize that for location-powered marketing to truly proliferate, marketers require an enterprise-grade tool that can define outdoor and indoor places, incorporate existing creative assets, and set simple rules – all with a few clicks. And it must connect easily into existing mobile cloud and business intelligence tools already on the marketer’s desktop. With Gimbal Experiences, we have accomplished all of this in one platform.”