On Wednesday, MMW was briefed by the team at Gigwalk, a leader in distributed workforce management.
This week, the company is touting a strategic partnership with Crossmark, a leading sales and marketing services company.
Crossmark, we’re told, is deploying Gigwalk’s Enterprise Platform through a phased approach to some 30,000 field-based associates.
Gigwalk’s Enterprise Platform will serve as CROSSMARK’s primary platform for creating and deploying work to further enhance the company’s tailored execution capabilities; this is part of the company’s new innovative business model designed to provide clients with smarter solutions that drive faster sales growth and greater efficiencies.
“Gigwalk has dramatically amplified the value field teams provide to our clients,” said Marc Rapp, Vice President of Crossmark Retail Operations. “With Gigwalk, we create, assign, execute and report on thousands of tasks every day, generating real-time intelligence, allowing us to better serve our clients. This capability enables work to be created and delivered in the same day with agility, precision and speed that are integral to our new field-force activation system, named Axis. Our employees have embraced this new technology with enthusiasm as it gives them greater ability to influence their schedules, while providing a more predictable workweek.”