But the marketing wizards behind the film (which, according to critics, will either be a blockbuster or a bust) are stepping up efforts in mobile marketing to help guarantee the former.
Mobile advertising solutions provider Crisp Wireless is teaming with digital movie ticket retailer Fandango to kick start a new mobile advertising campaign for Friday’s release of Paramount Pictures’ G.I. Joe: The Rise of Cobra.
The campaign goes after iPhone users and heavily utilizes Fandango’s first mobile homepage takeover ad unit, after which movie fans directed to the Joe v. Cobra Challenge game for an opportunity to win $3,000.
“We’re excited to work with Crisp on this campaign,” says Ted Hong, Chief Marketing Officer of Fandango. “There’s a great opportunity here for movie marketers to reach affluent, tech-savvy entertainment enthusiasts who are increasingly turning to their mobile devices for movie information and ticketing purchases.”
You can check out Fandango’s iPhone optimized mobile site by visiting http://iphone.fandango.com