Getty Images Taps Visual IQ for Advanced Marketing Attribution

VISUALIQVisual IQ, a leading cross channel marketing attribution software provider, revealed to MMW this week that Getty Images, the world’s leader in visual communications, has selected its advanced attribution solution.

Getty Images tells us that they will implement Visual IQ’s IQ Intelligence Suite to understand how consumers interact with its digital media across channels and devices and drive efficiencies in its marketing spend.

Prior to selecting Visual IQ, Getty Images had been seeking to optimize the impact of each digital touchpoint on conversions, and needed an advanced measurement solution that would not only provide clearer insights into how prospects, customers, contributors, and followers interact with its paid, owned, and earned media, but also predict the performance impact of reallocating spend across different channels and tactics.

Ultimately, Getty Images asserts that it singled out Visual IQ for its multi-dimensional algorithmic approach, flexible model refresh cadence, predictive analytics capabilities, and reputation within the industry.

“We sought a robust measurement solution that would provide us with deeper insight into how different channels and devices work together to drive conversions,” said Jason Widup, Senior Director of Marketing Operations at Getty Images. “We were not only impressed with Visual IQ’s experience and client roster, but also with its scenario-planning capabilities, which will enable us to test different strategies for achieving our goals.”