GetResponse, an online marketing platform, has just released their “Email Marketing & Beyond: Global Industry Benchmarks 2017” report.
The report, created by GetResponse and Holistic Email Marketing, an email marketing consultancy led by CEO & Founder Kath Pay, will help businesses improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve.
“This report helps email marketers pinpoint areas in need of improvement within their own marketing departments,” says Simon Grabowski, GetResponse’s Founder and CEO. “These findings can be applied to their campaigns and programs to meet and exceed consumer expectations.”
For the study, GetResponse and Holistic Email Marketing surveyed over 2,500 email marketers from across the world. The percentage of marketers involved in business-to-business marketing was 19.1%, business-to-consumer marketing was 41.8%, with 39.1% managing both.
“Of course, it’s important to look at one’s own current benchmarks with the goal of steady improvement over time,” added Grabowski. “But what this report will do is provide some guidance on where marketing efforts are succeeding and where they are falling behind—in comparison to other industries.”
To download the complete report, click here.