GetJar Surpasses Two Billion Mobile App Downloads, 100M Of Which Being Facebook

GetJar, an independent cross-platform app store, has announced that its surpassed 2B total app downloads, with more than 100 million of which being Facebook installs.

In total, GetJar now offers roughly 150,000 apps that work across Android, BlackBerry, Java and Symbian platforms, with support for over 2,500 total devices spanning both smartphones and feature phones – the latter of which supporting most of its growth.  In addition, GetJar has gained close to 350,000 developer registrations.  The service places heavy emphasis on social integration and sharing, and announced that it has more than one million Facebook Connect users.  User interest and downloads continue to be highest among games, social & messaging, entertainment, and productivity applications, according to the company.

“GetJar’s social aspects and free business model have been key to our growth, but even more growth is predicted,” said GetJar Founder & CEO, Ilja Laurs.  “As we’ve seen Android interest increase, we’ve also seen interest in GetJar increase.  With Android exclusives such as Angry Birds and Cut the Rope, GetJar has become an even bigger player in a field of giants and a destination for free Android apps.”

The company’s growth is despite pressure from Apple to lose the “App Store” moniker, even going so far as to send GetJar a cease and desist order to start using alternative terms such as “mobile download service” or “application download service.”  The company isn’t paying much attention to the threats, however, stating on its blog that “”GetJar won’t be subject to this kind of bullying,” according to CMO Patrick Mork.  “We’re not going to ‘Cease & Desist.’  We were here long before Steve [Jobs, Apple’s CEO] & Co. We were built by developers, to help developers. Not to help sell handsets or search results… Steve Jobs isn’t our Dad.”  GetJar has used “app store” in its press releases and consumer marketing efforts since 2009, but does not employ the term in its brand/slogan or strapline.  Regardless of terminology, it seems nothing is going to slow down the company’s growth.