GetJar, the world’s largest open app store boasting some 1.5 billion downloads to date, has announced its acquiring Infrinity.
Infrinity is a well-established technology company that helps publishers in customer acquisition, monetization and retention.
According to the terms of the deal, Infrinity founder and CTO, Anand Venkataraman, will join GetJar as the new Vice President of Discovery Technologies.
Infrinity’s technology, specifically its sophisticated recommendation engine, will help GetJar improve app discovery, app recommendations, and the app store user experience.
“With hundreds of thousands of apps to choose from,” said Ilja Laurs, GetJar CEO “the app store experience can be very overwhelming for consumers. With Anand’s leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery,” Laurs adds.
“Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,” said Venkataraman. “GetJar’s use of Infrinity’s technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinity’s goal of making discovery a two-way street.”