B2B marketers can now really, really “get smart.”
That’s because Get Smart Content, a leading website segmentation and targeting platform, just launched a Smart Content application. It’s now available in the Oracle Marketing AppCloud.
“This new Smart Content application helps marketers achieve personalization throughout the B2B buyer’s journey — across ads, website visits and email — using Oracle Marketing Cloud technologies,” according to a provided statement. “The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”
The Oracle Marketing Cloud allows chief marketing officers to deliver more personalized customer-centric experiences across multiple channels. The marketing connects email, mobile, content, and social marketing with data management capabilities and activation opportunities to offer the most optimized experience for customers.
“Smart Content provides an enhanced data set, through the Oracle Data Cloud, which can enable Oracle Marketing Cloud customers with further ability to drive reach, relationships and revenue,” the statement notes.
“B2B marketers are on a quest to achieve 1:1 targeting throughout the buyer’s journey, and until now, the customer’s experience on the website has been a difficult one to address,” said Jim Eustace, founder and CEO of Get Smart Content. “Smart Content’s integration with The Oracle Marketing Cloud’s Oracle’s B2B Cross-Channel Marketing allows for the personalization of experiences for known leads across the web and email.”