Google is supposedly ready to blow the lid off of some long-held plans today at the Google I/O conference.
Sources close to the Internet search giant say that Google has secured separate licensing deals with Universal Music Group and Sony Music Entertainment for both YouTube and Google Play.
What does that mean? A wide array of music industry sources tell The Verge that Google will launch its own Spotify competitor in the form of a hot new music streaming service.
Google’s subscription services would resemble Spotify, and offer on-demand songs that would be streamed to their PCs and mobile devices. In contrast, Apple is working on an online radio service that is said to be more akin to Pandora, a service that plays songs at random similar to traditional radio.
MMW will have more details as they emerge from the conference today.